Senior Marketing Executive

Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires.

5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.

We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.

Senior Marketing Executive — Tenants Vertical

About the Role

Careem is looking for a Senior Marketing Executive to own marketing for the Tenants vertical—a fast-growing business line within Careem Ventures. Based in Amman and operating across both the UAE and Jordan, you will drive the marketing strategy end-to-end, from planning through execution, while working closely with country and regional teams.

This is a senior, hands-on role for someone who can think strategically and stay close to execution in a fast-moving, entrepreneurial environment. You will have real ownership, high impact, and direct visibility with Careem Ventures leadership.

What You'll Do

• Strategy & Planning: Own the vertical marketing strategy for Tenants across the UAE and Jordan, ensuring alignment with Ventures and broader business objectives.
• Campaign Execution: Build and execute go-to-market (GTM) and always-on plans spanning brand, performance, lifecycle, and partnership marketing.
• Growth & Engagement: Drive customer acquisition, retention, and engagement through data-informed, multi-channel campaigns (digital, performance, CRM, social, and offline/BTL).
• Localization: Localize messaging and strategy to reflect the distinct market dynamics of the UAE and Jordan.
• Cross-Functional Collaboration: Partner with product, growth, operations, and country teams to align marketing efforts with business priorities and launch plans.
• Budget & ROI Management: Manage the vertical's marketing budget, track ROI, and optimize spend across channels and markets.
• Analytics & Reporting: Define and report on key marketing and growth KPIs, delivering performance insights directly to Ventures leadership.
• Agency Management: Brief, manage, and evaluate external agencies and partners (creative, media, and PR) as needed.
• Market Intelligence: Stay close to the market by monitoring competitor activity, trends, and customer insights to continuously sharpen the strategy.

What You'll Need

• Experience: 4+ years of marketing experience, ideally with exposure to the UAE and/or Jordan markets in tech, e-commerce, marketplaces, or a related high-growth industry.
• Proven Track Record: Proven ownership of marketing strategy with a track record of delivering measurable growth results for a product, vertical, or business unit.
• Marketing Expertise: Strong command of brand and performance marketing, with hands-on experience across digital channels.
• Data Fluency: Comfortable shaping strategy and proving business impact through marketing and growth metrics.
• Stakeholder Management: Excellent communication skills, with the ability to work cross-functionally across product, growth, and country teams.
• Language: Fluent in English (written and spoken).

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work remotely from any country in the world for 30 days a year with unlimited vacation days per year.
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.