Director, Digital Marketing

As our Director, Digital Marketing, you own the full digital ecosystem that turns brand relevance into orders, members, and repeat behavior. This role is built around five connected pillars: loyalty, owned channel marketing (email, push, SMS), paid media, third-party delivery platforms, and personalization and segmentation, plus organic search and community-led growth, including SEO and Reddit.

This role partners closely with the Director, Brand and Integrated Marketing, who sets brand strategy, campaign sequencing, and creative direction. You own how those moments get delivered, activated, and measured across every digital channel. This isn't a strategy-only seat.

You'll build the roadmaps and execute them, manage agencies and hold them accountable, pull your own segments, write your own briefs, and get into platform operations when it matters.

Sitting at the intersection of customer data, channel execution, and performance, this role translates first-party data and digital behavior into a connected, measurable growth engine across every owned and paid touchpoint.

Qualifications & Experience 6 or more years of experience in digital marketing, CRM, lifecycle marketing, or loyalty, with demonstrated ownership of multi-year strategy and roadmaps and the execution to back them up 2 to 3 years of hands-on building: segmentation frameworks, campaign briefs, audience lists, journey logic, and send-level performance analysis Proven track record leading external agencies to clear, accountable outcomes

Experience building or materially scaling a loyalty program, owning design, economics, and member growth Platform fluency: hands-on experience with at least one major CRM platform (Braze, Salesforce Marketing Cloud, Klaviyo, or equivalent) and comfort in analytics tools Demonstrated SEO experience, including technical SEO, local SEO, and content strategy with a track record of organic traffic growth

Experience with community platforms, particularly Reddit, including an understanding of what earns trust versus what gets ignored Restaurant, QSR, fast casual, retail, or consumer subscription experience strongly preferred Strong executive communication skills, comfortable presenting strategy and defending the measurement framework behind it to senior leaders Nice to Have

Experience with PAR Punchh and/or Braze Familiarity with Customer Data Platform architecture and first-party data strategy

Experience managing third-party delivery platforms as a revenue and acquisition channel Background in building or optimizing a consumer-facing app as a CRM and loyalty touchpoint

Experience with programmatic SEO at scale, particularly for multi-location brands SWEET POSITION PERKS: A highly visible leadership role where your work directly shapes the digital growth engine behind a category-defining brand A loyalty program new enough to be shaped, with plenty of room to leave your fingerprints Competitive salary, bonus, benefits, and equity A fun, entrepreneurial, and cookie-filled culture Free cookies, branded swag, and so much more