Director, Brand and Integrated Marketing

As our Director, Brand and Integrated Marketing, you are the strategic steward of the Insomnia Cookies brand and the orchestrator of how that brand comes to life across every channel and customer touchpoint.

You own positioning, purpose, and point of view, and you own the integrated calendar, media relations, and partnership strategy that bring that point of view into the world at the right moment. This role partners closely with the creative team who brings the brand to life through visual identity, storytelling, and execution.

You also lead the PR Manager and the Social and Influencer lead, giving you direct ownership over how the brand's voice and presence come to life in earned and community channels, in addition to the strategy that guides them.

Sitting at the intersection of consumer insight, brand strategy, communications, and performance, this role translates customer and cultural understanding into a cohesive brand roadmap, then owns the execution of that roadmap across campaigns, product launches, partnerships, media, and experiences, all in service of long-term brand equity and growth.

Qualifications & Experience 8 to 12+ years of marketing leadership experience, ideally with a consumer brand (household, lifestyle, food/beverage, QSR, or fast-casual) Proven experience connecting brand strategy to performance marketing and business growth Track record owning integrated strategy across PR, social, influencer, and partnerships, in addition to brand positioning and creative direction, with direct experience managing the people who execute it

Experience leading a PR function and managing executive visibility and crisis communications, whether through direct ownership or managing a PR lead Strong understanding of how brand drives acquisition, loyalty, equity, and long-term value Deep knowledge of social platforms and Gen Z behavior, what resonates, why, and how it performs

Experience working cross-functionally across marketing, digital, product, and operations Strong strategic thinking, communication, and presentation skills, comfortable influencing senior leaders Comfortable operating in a fast-paced, results-driven environment as the senior-most voice on brand and integrated marketing

Experience directly managing leads or managers, not just individual contributors, with a track record of developing strong people leaders Passion for brand, culture, food, and guest experiences SWEET POSITION PERKS: A highly visible leadership role where your work will directly shape brand identity, communications, and culture Rich opportunity to build a team, set the tone, and leave your mark on a brand Competitive salary, bonus, benefits, and equity A fun, entrepreneurial, and cookie-filled culture Free cookies, branded swag, and so much more